Paul Smith Opens Duty-Free Store
at Incheon International Airport
British contemporary brand Paul Smith has unveiled its new duty-free store at Incheon International Airport, targeting international travelers.
Imported and distributed by Shinsegae International in South Korea, Paul Smith inaugurated its latest outlet at Shinsegae Duty Free's Incheon Airport branch on the 12th of this month. With a notable surge in the pent-up demand for overseas travel, the airport is witnessing increased foot traffic, prompting the brand to extend its services to cater to travelers.
Paul Smith, renowned for its witty designs rooted in traditional British tailoring, has garnered significant popularity in Korea, particularly among the younger demographic, establishing itself as a sought-after luxury brand.
This new store, strategically located at Incheon International Airport Terminal 1, marks Paul Smith's expansion into offline duty-free retailing. With a focus on exclusive products not previously available in local Korean stores, the store aims to offer a extraordinary shopping experience to visitors at Incheon International Airport.
The store features a range of exclusive items, with more than half the inventory dedicated to unique offerings.
Highlighted products include Paul Smith's signature cardigans and blazer jackets, embodying the brand's classic sensibility. Crafted from 100% Merino wool, these pieces offer a blend of softness and lightweight comfort, suitable for various attire styles, from formal suits to casual wear. Additionally, the store showcases sweaters and down jackets adorned with Paul Smith's distinctive stripe details.
The women's collection boasts an expanded selection of winter-ready knitwear, cardigans, and the "Suit Travel" line, enhancing outerwear functionality with classic tailoring in coats and jackets. Moreover, an array of accessories such as bags, shoes, and scarves, all featuring Paul Smith's distinctive patterns, are available.
To celebrate the store's grand opening, Paul Smith offers complimentary Paul Smith socks for purchases exceeding $300, available while stocks last.
"We've opened duty-free stores to meet the growing demand for imported contemporary brands among young consumers," stated a representative from Shinsegae International. "With the continuous rise in domestic and foreign tourists utilizing Incheon International Airport, we anticipate a positive response."