Introduction

Mission

Shinsegae International (“SI”) is the leader in Korea's global fashion, beauty, and lifestyle commerce sector.

We manage 70 iconic global and Korean brands, a network of 1,100 stores nationwide, and SI Village, the premier digital commerce platform
in Korea focused on luxury. Our approach to growth is tailored to each brand, harnessing market expertise and data-driven intelligence
to devise targeted distribution and content strategies while embracing the creativity and authenticity of the brand.
Our strategic network includes the preeminent luxury department store, live commerce, duty-free shop, and mall operator business.
On the content side, we have ties to entertainment production and a content-driven commerce magazine
that reaches a highly coveted VIP membership in Korea.

SI was founded in 1996 and is a member of Shinsegae Group, the premier Global Commerce Ecosystem in Korea.
SI has an industry-leading track record of identifying whitespace and successfully growing over 100 brands in the Korean market
leveraging its market expertise and intelligence. Our future growth is rooted in our brand platform expertise, digital innovation,
supply chain enhancements, and untapped global expansion prospects.