Dolce & Gabbana Beauty Launches First Offline Store
in Korea at Shinsegae Duty Free's Myeongdong
Korea welcomes the unveiling of Dolce & Gabbana Beauty's first offline store, situated on the 10th floor of Shinsegae Duty Free's Myeongdong branch, starting December 22nd.
In response to the resurgence in international travel, Dolce & Gabbana Beauty, the renowned Italian luxury beauty brand exclusively imported and distributed by Shinsegae International, proudly inaugurates its inaugural offline store in Korea. This strategic move aligns with the substantial growth in passenger traffic, reaching 56 million visitors at Incheon International Airport this year, marking an impressive recovery of 80% from the pre-COVID-19 era in 2019.
Capitalizing on this opportune moment of increased global travel, Dolce & Gabbana Beauty has chosen the duty-free realm as the ideal avenue to foster connections with both local and international patrons, solidifying its presence within the thriving Korean market.
Esteemed for its enchanting range of perfumes and makeup products encapsulating the brand's signature opulence and allure, Dolce & Gabbana Beauty has been officially introduced in Korea by Shinsegae International since September.
Within the captivating space of Shinsegae Duty Free's Myeongdong branch, patrons can revel in the entire spectrum of Dolce & Gabbana Beauty offerings, from exquisite premium perfumes to exclusive niche fragrances and makeup essentials. Notably, the store will unveil the revered "Division" makeup collection featuring The Sacred Heart embellishments, marking its inaugural offline debut.
Among the standout products showcased is the Rossetto Liquido Lipstick in Mousse, a flagship item boasting intense coverage and a palette of nine captivating hues, ranging from nude to red. Infused with Sicilian avocado extracts, this product not only adorns lips with a soft and enduring allure but also ensures optimal hydration.
Complementing this, the devotion volume and lift mascara deliver voluminous and curvaceous lashes, while the devotion luminating powder accentuates all skin tones with a natural and subtle radiance, irrespective of warm or cool undertones.
Adding an exquisite touch to the store's offerings, the "Nichi Perfume Line Velvet Collection" makes its debut, capturing the essence of Sicily and the Mediterranean Sea through Italy's unique extraction techniques and rare raw materials. Embodying the brand's ethos, these products exude luxury with their gold-plated accents and velvet caps.
To celebrate this milestone, Dolce & Gabbana Beauty extends its gratitude by offering a sample of devotion perfumes to all patrons purchasing devotion line products until the end of January.
An official from Shinsegae International's Dolce & Gabbana Beauty shared, "As the influx of global travelers surges, our duty-free expansion aligns with our commitment to diversify our product strategies across various distribution channels, including online platforms, department stores, and health and beauty outlets."