HERNO, the epitome of luxury fashion
World's First Duty Free Shop Opens in Korea
- Shinsegae Duty Free opened its exclusive store on the 9th floor of Myeongdong
- Luxury outer that does not reveal the logo is popular at home and abroad
- A variety of products ranging from glossy padding to cashmere materials
HERNO, an Italian luxury fashion brand imported and sold by Shinsegae International, said it opened its store on the 9th floor of Shinsegae Duty Free's Myeongdong branch on the 17th of this month. This is the first time in the world that HERNO has entered a duty-free store.
HERNO is a brand founded by GIUSEPPE MARNEZI in 1948, and it introduces products differentiated from existing brands based on high-quality materials and innovative technology. It broke stereotypes about padding by manufacturing products with a mixture of cashmere and silk, and is forming a solid fanatic base at home and abroad with its luxurious and elegant design.
Unlike other high-priced brands that put their logos to the front, they are famous for not revealing their logos, which have recently become more popular in line with the quiet luxury trend.
HERNO decided to open duty-free shops in response to the fact that Korea is emerging as the center of luxury fashion, the recent increase in foreign tourists visiting Korea, and the surge in Koreans' overseas travel. The strategy is to expand the contact point to global tourists, including Koreans, through the entry of duty-free shops.
HERNO offers collection products this winter. First, various padded products made of glossy material were introduced. It was released in various colors such as green and blue, as well as the most basic black colors with an elegant and voluminous design. It is made of goose-down and nylon material to provide both lightness and warmth.
It also launched padded products using top-notch materials such as cashmere silk. Compared to regular padding, the texture is soft and the color is luxurious, so it is good to use as a business look, and it is practical because it is possible to water-repellent daily life with HERNO's unique technology.
In addition, it sells the Laminar collection, the brand's representative functional line.
"As the number of foreign tourists and travelers going abroad is increasing rapidly ahead of the end of the year, we expect a good response at Shinsegae Duty Free's Myeongdong branch." said a representative for Shinsegae International Herno.