LOEWE PERFUMES EXPANDS ITS PRESENCE IN KOREA WITH A NEW STORE IN BUSAN
LOEWE Perfumes opens a new permanent store in Shinsegae Centum City Department Store located in Busan, Korea.
A compact yet immersive space, the store evokes the brand’s colorful retail concept: a nature-inspired botanical archive that showcases the full collection of LOEWE Botanical Rainbow fragrances and LOEWE Home Scents range.
The new Shinsegae Centum City store concept draws on the cool objectivity and aesthetics of a botanist’s archive, blending scientific pragmatism with a passion for nature at its most elemental.
A palette of natural materials, including polished wood and glazed ceramics, frame the collections in a tactile mix of interior finishes crafted by artisans.