Introducing the LOEWE Perfumes Paula’s Ibiza 2025 campaign,
featuring summer fragrances
Summer as a feeling, an energy that escapes the city for the beach. This is the spirit conveyed by this season’s LOEWE Paula’s Ibiza, the collection inspired by the iconic Paula’s boutique, a former cherished style destination on the island.
This mood permeates the LOEWE Paula’s Ibiza fragrance family, showcased in a new campaign starring musician and LOEWE Brand Ambassador GISELLE, and actor Enzo Vogrincic. In a visual portfolio, shot by the longtime LOEWE collaborator Gray Sorrenti, GISELLE is photographed on the golden sands of the Portuguese coast at dusk, basking in the spirit of LOEWE Paula’s Ibiza Cosmic. This hypnotic fruity and woody scent has notes of ripe pear, mango, cedarwood and amber. Another image in the portfolio shows her contemplative, with a piece of sun-bleached drift wood, encapsulating the liberated feeling of LOEWE Paula’s Ibiza Eau De Toilette; a floral, aquatic fragrance with top notes of coconut, Madagascan mandarin, and a base of vanilla, patchouli and mbergris. The actor Enzo Vogrincic finds harmony walking along the shore or climbs trees, in laid-back days communing with the natural world.
The trio of fragrances created by LOEWE’s in-house perfumer Nuria Cruelles is completed with LOEWE Paula’s Ibiza Eclectic, a floral and gourmand Eau de Toilette, with notes of orange flower absolute, jasmine, Madagascan mandarin and earthy black pepper.
The campaign also features LOEWE Home Scents Tomato Leaves Candles with a green scent that evokes the fresh, verdant aroma of the vines just before they burst into fruit. Presented in a vibrant red glazed terracotta vessel, it captures the essence of summer in the garden.
LOEWE Paula’s Ibiza fragrances and LOEWE Home Scents are available in selected stores worldwide and on perfumesloewe.com.