ZIMMERMANN ARRIVES AT SHINSEGAE SEOUL FOR SPRING 2025
ZIMMERMANN, the Australian-born luxury brand renowned for its effortless elegance, distinctive prints, and feminine design aesthetic, is thrilled to announce the launch of an exclusive, limited-time pop-up at Shinsegae Department Store in Seoul this Spring.
From April 11 to May 15, the pop-up offers an intimate opportunity to explore ZIMMERMANN’S latest collections in a thoughtfully curated space that celebrates the brand’s signature spirit of optimism, discovery and creativity.
This exclusive pop-up is more than just a retail experience; it is an invitation to immerse yourself in ZIMMERMANN’S new Summer Swim 2025 and Spring Ready-To-Wear 2025 collections. The space will present a carefully curated selection of pieces that reflect the brand’s unique blend of refined luxury and modern, playful spirit. ZIMMERMANN’S design philosophy seamlessly blends romantic silhouettes, intricate detailing, and bold, expressive prints—creating a signature aesthetic that is uniquely identifiable round the world.
The ZIMMERMANN Spring 25 pop-up provides a carefully crafted moment to engage directly with the Seoul community at Shinsegae’s flagship location. The space evokes an atmosphere of optimism, elegance, and discovery, offering a unique glimpse into the essence of ZIMMERMANN’S world—a space where creativity, craftsmanship, and femininity converge.
“We have a loyal client from Korea with a distinct sense of personal style that has shopped with us around the world in our boutiques – so it’s really exciting for us to be launching this pop-up with Shinsegae in Seoul and bring our brand to life in such a wonderful global fashion city.” said Nicky Zimmermann, Creative Director & Co-Founder
Founded in 1991 by sisters Nicky and Simone Zimmermann in Sydney, Australia, ZIMMERMANN has evolved into one of the world’s most celebrated luxury brands. Renowned globally for its innovative approach to femininity and craftsmanship, ZIMMERMANN has redefined modern luxury with designs that celebrate the style, grace, and confidence of the modern woman. From its early days fusing fashion with swimwear, ZIMMERMANN earned acclaim for its original prints and beautifully crafted one-pieces and sculptural bikinis. The brand made its international debut at New York Fashion Week in 2013, and since 2022, have showcased its collections at Paris Fashion Week.