Shinsegae Duty Free open L:A BRUKET Pop-Up Store
at Incheon International Airport
Shinsegae Duty Free has proudly launched a pop-up store featuring the Swedish natural lifestyle brand 'L:A BRUKET' at Incheon Airport Terminal 2 on the 15th of February. This marks the first time L:A BRUKET has opened a pop-up store within a duty-free.
The pop-up store will be open until March 31st, catering to the anticipated increase in demand for international travel during the spring season.
L:A BRUKET is a natural and organic skincare brand born from the harsh cold and rugged nature of the Swedish west coast. With a philosophy rooted in "innovation inspired by nature," the brand meticulously selects natural ingredients such as seaweed from clean straits and sea salt, producing all products exclusively in Sweden.
At the Shinsegae Duty Free pop-up store, customers can explore L:A BRUKET's functional skincare products, body care, and home care items, all infused with the scents of nature. Notable products include the long-lasting moisturizing Almond Coconut Lip Balm, the subtly fragrant Fragrance Tag in two variants inspired by Nordic nature, and eight varieties of Hand Cream (30ml) tailored to individual preferences.
Moreover, the L:A BRUKET pop-up features a 'Hand Ritual' zone where visitors can test hand washes and hand creams, experiencing the scents firsthand before making a purchase.
To commemorate the opening of the pop-up store, Shinsegae Duty Free is offering gifts based on purchase amounts. Customers will receive a 2ml sample of hand cream and body lotion for purchases over $30, a deluxe 55ml body lotion for purchases over $70, and a complimentary 30ml hand cream for purchases over $150. Additionally, all customers purchasing L:A BRUKET products at the pop-up store will receive a 2ml sample of body lotion.
A representative from Shinsegae Duty Free stated, "We anticipate great enthusiasm from domestic and international travelers who prefer natural lifestyle items like those offered by L:A BRUKET." They further added, "Moving forward, Shinsegae Duty Free will continue to introduce brands that reflect the latest trends, expanding consumer experiences and establishing itself as another destination for trend experiences."