Shinsegae Duty Free Unveils Exclusive BYREDO Pop-up Store
at Incheon International Airport

Shinsegae Duty Free Unveils Exclusive BYREDO Pop-up Store

at Incheon International Airport

Shinsegae Duty Free is delighted to announce the grand opening of a captivating pop-up store featuring the European niche perfume brand BYREDO at Incheon International Airport's 2 terminal.

This exclusive pop-up store is designed to provide a unique and immersive experience for fragrance enthusiasts, introducing them to the captivating world of BYREDO's luxurious offerings. With a carefully curated selection of perfumes, body care, hand care, and home fragrance products, customers can explore and indulge in the brand's exquisite creations.

The minimalist and sophisticated design of the pop-up store reflects the essence of BYREDO, emphasizing simplicity and luxury. The colour palette, inspired by the Year of the Blue Dragon, adds a touch of elegance to the overall ambiance.

Professional consultants will be available on-site to assist customers in navigating the diverse range of products, ensuring a personalized and enjoyable shopping experience. As a special gesture, shoppers will receive exclusive gifts, including a hand cream (30ml), a hair perfume (75ml), and a miniature eau de parfum (8ml), based on their purchase amount. Each purchase will also be accompanied by a complimentary Byredo eau de parfum sample (8ml). The trois miniature eau de parfum (8ml) set can only be presented at BYREDO pop-up stores.

The pop-up store not only serves as a retail space but also provides a mini photo zone for customers to capture memorable moments at the beginning of their journey.

As the demand for niche perfumes continues to rise, Shinsegae Duty Free remains committed to offering a distinctive and premium pre-travel shopping experience. The company recognizes the evolving preferences of domestic and international customers and aims to cater to their needs by featuring coveted brands and products at Incheon International Airport.