Shinseage International launches sustainable US fashion brand Reformation in Korea
- Exclusive distribution contract with US fashion brand Reformation
- Vintage inspired design combined with sustainable practices
- Open 2 stores in Shinsegae Gangnam and Shinsegae Centum City in May
Shinsegae International is expanding imported fashion business actively by signing distribution contract with sustainable US fashion brand Reformation.
Shinsegae International announced opening of US fashion brand Reformation’s first store in Shinsegae Gangnam in May. It is Reformation’s first store in Asia.
Reformation, which started as a vintage shop in LA in 2009, is on a mission to prove that fashion and sustainability can coexist.
In Korea, the brand was spotlighted as ‘K-POP STAR DRESS’ while it had not been launched official in Korea.
Under message of ‘Being naked is the #1 most sustainable option. We’re #2.’, the brand is expanding globally. Reformation is known for combining beautiful, vintage-inspired designs with sustainable practices, releasing limited edition collections informed by customer data to prevent waste and overproduction. Reformation is running the first sustainable factory in Los Angeles, using deadstock and eco fabrics and tracking and sharing the environmental impact of every product through ‘Refscale’.
Shinsegae International sees Reformation as a brand to appeal to young customers who are serious for sustainability so decided to launch the business. The company opens 2 stores in Shinsegae Gangnam and Shinsegae Centum City in May. Also the stuffs of Reformation will be available on the company’s e-commerce platform, S.I.Village.
The newly opened store in Shinsekai Gangnam presents dress collection with domestic fandom mainly. Different dress collection from floral prints to silk slip ones are available.
The store also offers trendy tops, denim, knitwear and accessories like shoes.
“Korean customers are already aware of Reformation. We will focus on expanding of distribution channels and increase its business volume in Korea as a trend leading company with different experiences in fashion industry.” - Shinesegae International
Reformation’s new arrivals are available in stores of Shinsegae Gangnam and S.I.Village. More brand news will be delivered through the brand’s official Kakaotalk Channel.