[STUDIO TOMBOY] Promotes K-fashion worldwide!
Entered into the world’s top luxury fashion platform ‘FARFETCH’
- Enter the global market by opening an official brand hall in the FARFETCH on March 8th
- Consider further expansion to global online platforms for overseas business expansion
The first generation of Korean fashion brand, STUDIO TOMBOY starts to take a leap forward global brand beyond Korean market.
STUDIO TOMBOY announced that it would open its official brand hall on the world's top luxury fashion platform ‘FARFETCH’ on the 8th of this month, to plunge into the global market.
Its goal is to promote STUDIO TOMBOY, one of representative K-fashion brands, to the global market through FARFETCH as the world is recently paying attention to Korean fashion.
Established in London in 2007, FARFETCH is a luxury platform offering global luxury fashion items and distributes products of global brands, department stores, and select shops worldwide to more than 190 countries. Last year, FARFETCH's business volume reached USD 4.1 billion (about KRW 5.3 trillion), and it is currently leading the global online luxury market based on the solid customer base.
On the FARFETCH, there are a total 50 products available from STUDIO TOMBOY's most basic ‘Studio Line’ to the new collection collaborated with global fashion designer ‘SIKI IM’ . They offer products focusing on outwears including jackets and jumpers, featuring a unique oversize fit and sensuous design.
STUDIO TOMBOY plans to gradually expand its global business by considering additional entry into famous global online platforms. Instead of targeting a specific country or region, it plans to target wider market through an online platform which covers worldwide market.
An official from STUDIO TOMBOY said, "With growing interests in K-fashion, we have received many inquiries on overseas sales via social media channel" and added, "We will succeed to expand overseas business by analyzing sales data including overseas consumers' purchase patterns and preferred products from FARFETCH."