The store concept of
Courrèges can be described as 'Pure + Hip'

Q.What are the key elements that capture Courrèges’ unique vibe in store designs?

The store concept of Courrèges can be described as "Pure + Hip."

The brand’s unique identity is based on purity and cleanliness, represented by a minimalist space design with an "all white + surrounding mirror wall" concept.

In contrast, creating trendy and bold spaces targeting the MZ generation sets it apart as a French heritage brand. The "Club Beauty Mode" fitting room at Shinsegae Gangnam is a unique customer experience space that has never been attempted by a luxury brand. It required extensive technical collaboration, but I believe it successfully conveyed the brand’s vibe and message.

Q.What does opening a brand mean to you?

I believe it is the process of bringing the brand’s values and philosophy to life in a cohesive and captivating space, down to the smallest detail, like a single screw.

Q.What long-term competitive advantages can SI expect from having an internal Brand Store Design team compared to other companies or competitors?

SI has a well-established external system compared to other companies.
This includes effective management of contractors, operating maintenance systems using apps, and overall well-organized processes, which enhance work efficiency.

Additionally, the proactive launch of new brands and the variety of categories like living and cosmetics allow SI to continuously explore diverse segments without stagnation, which is a significant advantage.

Q.What is the most important skill for store design roles, and what experiences would be beneficial for developing it?

The key to store design is the amount of direct and indirect experience you have. Accumulating firsthand experience with various projects and brands helps you handle issues effectively.

Additionally, since brand trends and dynamics are constantly changing, it's essential to broaden your perspective by actively gathering data through both online and offline channels.

Q.When did you feel the greatest sense of accomplishment since the launch of the Courrèges brand?

During the opening of the first Courrèges store at Shinsegae Gangnam, I felt the greatest sense of accomplishment when we successfully implemented the "Club Mode + Beauty Mode" concept through extensive technical consultations, simulations, and collaborations with the headquarters and local teams. It became a trendy topic among customers as a cool and stylish store. Personally, it was a refreshing challenge and a great opportunity to enhance my design skills.

Q.Could you explain the tasks involved in the project management before and after store construction?

As the term 'Project Control (or Cost) Management' suggests, this role involves managing contractors and budgets for construction projects. It includes establishing guidelines for managing interior contractors, conducting bids, selecting companies, and contract management before construction, as well as reviewing and negotiating construction estimates based on completion documents after the construction.

Q.Given the nature of project management work, there are likely many aspects that need to be discussed with related parties to optimize costs. How do you coordinate opinions in this regard?

Smooth communication with internal and external stakeholders is crucial due to the tight construction schedules, budgets, and various design changes inherent to project sites. The project management team provides advice on achieving the best outcomes with minimal costs. Specifically, during the bidding stage, we discuss the most efficient construction methods with relevant departments and contractors to establish the scope of work. After construction, we support the project's successful completion by reviewing estimates based on our expertise.

Q.When did you feel the greatest sense of accomplishment since the launch of the Courrèges brand?

Despite the challenges of implementing a new interior design concept for the first Courrèges store at Shinsegae Department Store Gangnam, I felt a sense of accomplishment when the project was successfully completed within the given budget.