LOEWE celebrates the art of fine fragrance with the launch of the Crafted Collection

LOEWE celebrates the art of fine fragrance with the launch of the Crafted Collection,

along with an accompanying campaign.

The Crafted Collection introduces a new era for LOEWE Perfumes, where a multifaceted, vision of fragrance is brought to life through the blending of exceptional ingredients into scents that celebrate singular notes. Oud, Iris and Vanilla, are the key protagonists of three debut fragrances, each reinterpreted through LOEWE’s uncompromising lens.

LOEWE Bittersweet Oud explores the mystical richness of ancient oud, amplifying its resinous depth with zesty bitter orange and the warmth and softness of sandalwood. The result is an explosive balance of earthy intensity and unexpected freshness.

Powdery and nuanced, LOEWE Iris Root explores the hidden beauty of the iris rhizome, known for its complex elegance. Angelica seed brings a soft herbality, while citrussy timut pepper introduces a lift echoing the blooming freshness of the iris.

LOEWE Roasted Vanilla has a sensual creaminess which is deepened and grounded by oakwood. Its woody intensity is infused with cognac, while pink pepper introduces a contrasting spicy and bold note.

Inspired by the organic beauty of handblown glass, each LOEWE Crafted Collection fragrance arrives in a sculptural flask featuring naturally-formed bubbles, and topped by a tactile granite cap.

The American actor, writer and director Eva Victor stars in an accompanying campaign, the first under new LOEWE creative directors, Jack McCollough and Lazaro Hernandez. A series of intimate portraits and still life images, photographed by Tim Elkaim, foreground the ingredients at the heart of the Crafted Collection, and reveal fragrance as a sensorial art – a fusion of nature, design and emotion.