BYREDO

Byredo, a short-form of By Redolence, meaning ‘by fragrance’, is an unusual beauty brand established in Sweden in 2006.
The brand intends to express memories and reminiscences that could be reminded of by smelling the scent.
With a clear focus on technology and quality, a founder Ben Gorham developed a unique approach to make fragrance
with world-renowned perfumers Olivia Giacobetti and Jerome Epinette.
It has grown into a world-famous brand by catching popularity from fashion magazines and celebrities.